Privacy & cookies

Last updated: 25th January, 2016

At Swell Reptiles, we are committed to protecting the privacy and security of our customers and site visitors, including you. We take our responsibilities regarding the security of customer information very seriously. This policy explains how we use your information and how we protect your privacy.

Our site uses SSL encryption technology, to keep the information you give us secure. We only take orders through web browsers that allow communication through Secure Socket Layer (SSL) technology. There’s no way you can order through an unsecured connection.

Who we are

In this Privacy Policy references to "we" and "us" are to Swell UK Ltd trading as Swell UK, Swell Reptiles and Swell Pets, company number 6239940, registered address: Swell UK Ltd, Unit C SK14 Industrial Park, Broadway, Hyde, Cheshire, SK14 4QF.

Your information and how we use it

We only collect, keep, use or share your information for genuine business purposes, when you've approved us to do so, or when we’re obliged to legally. There are a few different reasons why we retain your personal details.

  1. We require certain information to allow us to process your purchase. This includes your name, address and email address, as well as your payment details.
  2. We want to make our website accessible to you with informative content tailored to your needs.
  3. When you provide us with your personal information, we use it to maintain any registered accounts you have with us.
  4. With your agreement, we may contact you from time to time, by email regarding our latest promotional offers, products and services that we think you may be interested in.
  5. We also may get in touch regarding customer satisfaction surveys and market research.
  6. We also may use your personal information for research, analysis, testing, monitoring, risk management and administration purposes.
  7. Your information could be used on any instances where we have a legal right to either use or disclose your information. This may include crime or fraud prevention purposes.

Creating an account with us

Creating an account with us gives you the ability to check out more quickly by allowing us to remember your name, email, billing and delivery address, so you don't have to re-enter those details every time. You can save a number of details, along with your contact telephone numbers.

It's important that you also take responsibility for protecting your account information. Make sure your password is strong, don't share it with others, and try not to use the same one for lots of online accounts. Don't send your password by email – we'll never ask you to do so. We won't ask you for your password information over the phone; we'll advise you on how to reset it.

Information we'll share

We won't share your information except on the occasions where we're obliged to do so (for example a legal request), or when we need to work with a third party or core service provider, for example a delivery service, supplier or reviews provider. Each of those providers would be carefully selected, and we'd only pass on the information required for them to perform that service on our behalf.

We'll never sell your information, and we won't share it with advertisers or ad networks. We'll always comply with the Data Protection Act 1998 and all other relevant legislation.


By joining our newsletter service, you will receive our latest news and information. You will need to provide us with your name and email address. If you wish to unsubscribe to this service, you can opt out at any time by clicking the unsubscribe link at the foot of each e-mail newsletter or from your account area.

Your consent

In using our website, you consent to the collection and use of this information by Swell Reptiles in the ways described above. If you have any further questions about our privacy policy or its implementation, please contact us. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it and in what circumstances we disclose it.

What about cookies?

When someone visits our website our server collects standard Internet log information on their browser and IP address. This information is collected by our server software, does not contain personal information and we make no attempts to find out the identities of those visiting the site.

We use 'cookies' to allow aspects of our site to function. These tiny text files are stored on your computer and contain encrypted text which identifies you as a customer. These cookies are essential to the functioning of our site and if you turn off cookies in your web browser you will be unable to purchase items online. If you would prefer to place your order by telephone please call us on 0161 351 4700.

We use Google Website Optimizer for multivariate testing. This tool allow us to test different variations of the site design which helps us to improve usability and make it easier for customers to use. Again, we do not store personally identifiable information in these cookies or services.

We use Google Analytics to help us analyse the behaviour of customers on the site. This analytical tool creates a number of cookies which contain information that identifies your computer in anonymous form. We closely follow the Google Analytics terms of service and do not store any personally identifiable information in this system or in these cookies. However, if you wish to opt-out of being recorded in this way, you may do so on Google's site. Please note that disabling this service will set a cookie to do so.

Other websites

This privacy policy only covers this website. Any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.

Changes to this policy

We may change this Privacy Policy from time to time. If we make significant changes in the way we treat your personal information, or to the privacy policy, we will make that clear on the our website, or by some other means such as email, so that you are able to review the changes before you continue to use our service.